"Ownership of mind." In Marketing or Advertising, this refers to consumers preferring a particular brand for a specific need, e.g., Coca-Cola for thirst, or McDonald's for one's burger craving. I've always taught my Marketing students that companies always strive for ownership of mind which is key to a brand's long-term love affair with its consumers; hence, the need to advertise; and to make sure the product works according to its promises.
Everyday, many thoughts vie for our attention. Our mind, they say, is the devil's workshop, if we allow carnal thoughts to take up residence there. It's easy for important matters to get lost as we focus on our gotta-have-them goods or nitty-gritty needs or desires.
Just this morning, as you got out of bed, was your mind preoccupied with what you needed to do or buy? The list is long: Write project proposal. Don't forget to greet someone "happy birthday." Buy dress for party on Saturday. Purchase groceries for almost empty pantry. Meet amigas for lunch in mall.
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So why not seek Him as soon as you wake up? His Word is your best defense against all other voices and brands wanting to dominate your everyday. He promised to "destroy arguments and every lofty opinion raised against the knowledge of God, and take every thought captive to obey Christ," (2 Cor 10:5).
Going for your favorite dependable brands is good. But even the best products fail, right? Make sure your total trust is on the Brand Who fails not.
thank you for your unfailing, unfaltering reminders like this one, teacher yay, about the Brand who doesn't give up on us when one is about to give up on oneself.
ReplyDeleteBabeth, thanks as always for your encouragement.
ReplyDelete. . . which is also why emptying of the mind--like some modern exercises do these days--is an anti-thesis to mind ownership. Always, the mind must be packed with the only Brand that matters and must never be left empty. Happy Sabbath day!
ReplyDelete